A Game-Changing Partnership for Indian Users
Imagine having a super-smart AI assistant that answers your questions instantly, helps with research, and even creates images or plans your next vacation—all for free. That’s exactly what Bharti Airtel, India’s second-largest telecom giant, is offering its 360 million customers through a groundbreaking partnership with Perplexity, a US-based AI-powered search engine. Announced on July 17, 2025, this deal gives every Airtel user—whether on mobile, Wi-Fi, or DTH—a free 12-month subscription to Perplexity Pro, a premium service worth ₹17,000 annually. This is the first time an Indian telecom company has teamed up with an AI firm to offer such a powerful tool at no cost, and it’s set to transform how millions of Indians learn, work, and explore.
What is Perplexity Pro?
Perplexity is not your average search engine. Unlike Google, which often throws a long list of links at you, Perplexity acts like a knowledgeable friend who gives direct, well-researched answers in simple language. Think of it as a mix of ChatGPT and Google, but with a focus on real-time, accurate information backed by citations. The free version of Perplexity is already powerful, but the Pro version takes it to another level with features like:
- Unlimited Deep Research: Dive deep into complex topics like finance, science, or history with detailed, expert-level analysis.
- Access to Advanced AI Models: Use cutting-edge AI models like GPT-4.1, Claude, and Grok 4 for smarter, more precise answers.
- Image Generation: Create images from text prompts, perfect for students, designers, or anyone feeling creative.
- File Upload and Analysis: Upload documents or data for quick summaries or insights, ideal for professionals and researchers.
- Perplexity Labs: Experiment with tools to build dashboards, web apps, or other innovative projects.
Whether you’re a student in Delhi researching for a project, a professional in Bengaluru analyzing market trends, or a homemaker in Patna planning a family trip, Perplexity Pro makes life easier and smarter.
Why This Offer Matters
Airtel’s move to offer Perplexity Pro for free is a big deal for several reasons. First, it makes advanced AI tools accessible to millions of Indians, from big cities to small towns. With 360 million users—covering prepaid, postpaid, broadband, and DTH customers—this partnership brings professional-grade technology to everyone, not just those who can afford pricey subscriptions. At ₹17,000 a year (roughly $20 a month globally), Perplexity Pro is a premium service, but Airtel users get it at no extra cost until January 17, 2026.
Second, this deal shows how telecom companies in India are stepping up to offer more than just data and calls. As Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said, “This collaboration will bring a powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost.” It’s a shift toward bundling digital tools that boost productivity and learning, much like how streaming services like Netflix were once the big draw.
Finally, it’s a bold step for Perplexity in India, where Google dominates over 90% of the search market. By partnering with Airtel, Perplexity gets a massive boost, potentially reaching millions of new users. As Aravind Srinivas, Perplexity’s CEO, noted, “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household.”
How to Claim Your Free Perplexity Pro Subscription
Getting your free Perplexity Pro subscription is simple and takes just a few steps. Here’s how Airtel users can activate it:
- Download the Airtel Thanks App: Available on Google Play Store or Apple App Store.
- Log In: Use your Airtel mobile, Wi-Fi, or DTH number to sign in.
- Find the Offer: Look for the Perplexity Pro banner on the app’s homepage or go to the “Rewards & OTT” section under “Discover Airtel Thanks.”
- Claim It: Tap “Claim Now” and follow the prompts to proceed.
- Activate on Perplexity: You’ll be redirected to Perplexity’s website or app. Sign in with your email, Google ID, or Apple ID, verify with an OTP, and your 12-month Pro subscription will be activated.
The offer is open to all Airtel customers—prepaid, postpaid, broadband, or DTH—with no minimum plan required. You can claim it anytime between July 17, 2025, and January 17, 2026, and the subscription will be valid for one year from the activation date. No credit card or payment details are needed, and the subscription auto-expires after 12 months unless you choose to upgrade to a paid plan.
Real-Life Benefits for Indian Users
This offer is a goldmine for students, professionals, and households across India. Here are some ways Perplexity Pro can make a difference:
- For Students: Imagine a student in Rajkot preparing for a science project. Perplexity Pro can search the web, summarize complex topics, and organize information in a clear, easy-to-understand way. It even cites sources, helping maintain academic standards.
- For Professionals: A marketing manager in Mumbai can use Perplexity Pro to analyze market trends, upload reports for quick insights, or generate visuals for presentations. The Deep Research feature is like having a team of analysts at your fingertips.
- For Families: Planning a vacation to Kerala? Perplexity Pro can create a detailed itinerary based on your budget, time, and must-visit spots in seconds, saving hours of browsing.
- For Creatives: Want to design a poster or brainstorm ideas? Use the image generation tool or Perplexity Labs to bring your ideas to life.
The platform works across Android, iOS, Windows, Mac, and web browsers, so you can use it on your phone, laptop, or tablet. Plus, Pro users get access to Perplexity’s exclusive Discord community to share tips and ideas.
A New Era of AI in India
This partnership comes at a time when AI is gaining traction in India. Just a month ago, Google offered its Gemini 2.5 Pro subscription free to college students, and now Airtel’s deal with Perplexity opens the door for everyone. It’s a sign that Indian companies are betting big on AI to empower users. Perplexity’s earlier tie-up with Paytm in February 2025 to integrate its AI into the payments app shows it’s serious about the Indian market, where it’s already seeing growing adoption.
However, some users on social media have raised a point worth noting: “If something is free, you are the product.” While this offer is a fantastic opportunity, it’s wise to understand that Perplexity may use anonymized data to improve its services, as most AI platforms do. Still, the value of getting a ₹17,000 subscription for free is hard to beat, especially for students and small businesses who might not otherwise afford it.
What’s Next?
Airtel’s partnership with Perplexity is more than just a freebie—it’s a step toward making AI a part of everyday life in India. Whether you’re a curious learner, a busy professional, or someone who just wants quick, reliable answers, Perplexity Pro is a tool worth exploring. With no strings attached and a simple activation process, there’s no reason not to give it a try.
So, if you’re an Airtel user, head to the Airtel Thanks App and claim your free Perplexity Pro subscription today. It’s a chance to experience AI like never before—right at your fingertips, for free.
Last Updated on: Friday, July 18, 2025 11:30 am by Naga Surya Teja Ganpisetty | Published by: Naga Surya Teja Ganpisetty on Friday, July 18, 2025 11:30 am | News Categories: Technology
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