Top 10 Sustainable Fashion Startups in India

Top 10 Sustainable Fashion Startups in India

In recent years, the fashion industry has seen a significant shift towards sustainability, driven by consumer awareness and environmental concerns. India, with its rich textile heritage and burgeoning startup ecosystem, has emerged as a hub for sustainable fashion innovations. Here’s a detailed look at the top 10 sustainable fashion startups in India that are making waves:

1.No Nasties

AttributeDetails
FounderApurva Kothari
Year Founded2011
LocationGoa, India
FocusOrganic and fair trade clothing, eco-friendly dyes
SpecialtyOrganic cotton, simple and comfortable designs
No Nasties – Top 10 Sustainable Fashion Startups in India


No Nasties is a pioneering organic and fair trade clothing brand based in Goa. They specialize in using organic cotton and eco-friendly dyes, ensuring their entire supply chain is ethical and sustainable. Their designs focus on simplicity and comfort, appealing to conscientious consumers looking for stylish yet eco-friendly clothing options.

2.Bhu:sattva

AttributeDetails
FounderShruti Jain
Year Founded2009
LocationJaipur, India
FocusOrganic fabrics (cotton, linen, bamboo), natural dyes
SpecialtyHandloom techniques, supporting local artisans
Bhu:sattva – Top 10 Sustainable Fashion Startups in India


Bhu:sattva combines traditional Indian craftsmanship with sustainable practices. Based in Jaipur, they offer a range of clothing made from organic fabrics such as cotton, linen, and bamboo. Their collections celebrate natural dyes and handloom techniques, supporting local artisans and promoting sustainable fashion at its core.

3.Upasana

AttributeDetails
FounderUma Prajapati
Year Founded1997
LocationAuroville, India
FocusUpcycled materials, social responsibility, holistic approach
SpecialtyCollaborations with local communities
Upasana – Top 10 Sustainable Fashion Startups in India


Located in Auroville, Upasana is known for its holistic approach to sustainable fashion. They work closely with local communities to create garments that embody social responsibility and environmental consciousness. Upasana’s collections often feature upcycled materials and innovative designs that reflect their commitment to ethical fashion.

4.Doodlage

AttributeDetails
FounderKriti Tula
Year Founded2012
LocationNew Delhi, India
FocusUpcycled fashion, transforming textile waste
SpecialtyContemporary and trendy designs
Doodlage – Top 10 Sustainable Fashion Startups in India


Doodlage is synonymous with upcycled fashion in India. Based in New Delhi, they transform textile waste into trendy, contemporary clothing. Their creative use of scraps and surplus fabrics reduces waste and promotes circular fashion. Doodlage’s collections are eclectic and appeal to the urban, environmentally-conscious consumer.

5.Ethicus

AttributeDetails
FounderVijayalakshmi Nachiar
Year Founded2009
LocationTamil Nadu, India
FocusSustainable and organic sarees, traditional craftsmanship
SpecialtyCelebration of Indian handloom
Ethicus – Top 10 Sustainable Fashion Startups in India


Ethicus specializes in sustainable and organic sarees, blending traditional craftsmanship with modern sustainability practices. Based in Tamil Nadu, they prioritize organic farming and fair trade principles in their supply chain. Ethicus promotes slow fashion through timeless designs that celebrate the heritage of Indian handloom.

6.Kanelle

AttributeDetails
FounderKanika Jain
Year Founded2011
LocationMumbai, India
FocusLuxury sustainable fashion, natural fabrics, eco-friendly processes
SpecialtyCraftsmanship and sustainability
Kanelle – Top 10 Sustainable Fashion Startups in India


Kanelle, headquartered in Mumbai, is known for its luxury sustainable fashion offerings. They emphasize craftsmanship and sustainability, using natural fabrics and eco-friendly processes. Kanelle’s collections are sophisticated and cater to individuals looking for high-quality, environmentally-responsible fashion choices.

7.Brown Boy

AttributeDetails
FounderDevante Naryan Singh
Year Founded2018
LocationBengaluru, India
FocusSustainable and ethical men’s fashion
SpecialtyOrganic cotton, recycled materials
Brown Boy – Top 10 Sustainable Fashion Startups in India


Brown Boy is a men’s fashion brand that focuses on sustainable and ethical clothing. Based in Bengaluru, they offer a range of apparel made from organic cotton and recycled materials. Brown Boy promotes transparency and fairness across their supply chain, appealing to men who value style with a conscience.

8.The Summer House

AttributeDetails
FounderShivangini Parihar
Year Founded2010
LocationBengaluru, India
FocusSlow fashion, organic fabrics, eco-friendly dyes
SpecialtyTimeless designs and sustainability
The Summer House – Top 10 Sustainable Fashion Startups in India


The Summer House promotes slow fashion through its timeless designs and sustainable practices. Based in Bengaluru, they emphasize organic fabrics, eco-friendly dyes, and ethical production methods. The Summer House’s collections are versatile and reflect a commitment to reducing environmental impact without compromising style.

9.Kapdaa

AttributeDetails
FounderSara Vetteth
Year Founded2013
LocationMumbai, India
FocusUpcycled fabric waste into stationery and accessories
SpecialtyCreativity and zero waste principles
Kapdaa – Top 10 Sustainable Fashion Startups in India


Kapdaa is a unique startup that upcycles fabric waste into bespoke stationery and accessories. Based in Mumbai, they collaborate with fashion brands to repurpose their surplus materials into stylish products. Kapdaa promotes zero waste principles and creativity, offering sustainable alternatives in the fashion accessories market.

10.Arture

AttributeDetails
FounderShivani Patel
Year Founded2015
LocationChennai, India
FocusSustainable accessories, wallets and bags from eco-friendly materials
SpecialtyCruelty-free and vegan fashion
Arture – Top 10 Sustainable Fashion Startups in India


Arture specializes in sustainable accessories, particularly wallets and bags made from eco-friendly materials like cork fabric. Based in Chennai, they combine style with sustainability, promoting cruelty-free and vegan fashion. Arture’s products are durable, stylish, and cater to eco-conscious consumers looking for ethical accessories.

FAQ’s on Top 10 Sustainable Fashion Startups in India :

1. What is sustainable fashion? Sustainable fashion refers to clothing, shoes, and accessories that are manufactured, marketed, and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. This includes using organic and eco-friendly materials, reducing waste, promoting ethical labor practices, and emphasizing durability and longevity in products.

2. Why is sustainable fashion important? Sustainable fashion is crucial for reducing the environmental impact of the fashion industry, which is known for its resource-intensive processes and contribution to pollution. It also supports ethical practices such as fair wages and safe working conditions for garment workers, promoting social justice within the industry.

3. How do sustainable fashion startups in India contribute to the environment? Sustainable fashion startups in India contribute to the environment by using organic fabrics, natural dyes, and upcycled materials, which reduce the carbon footprint and minimize waste. Many of these startups also implement eco-friendly production processes that conserve water and energy compared to conventional fashion manufacturing.

4. What are some common practices among sustainable fashion startups in India? Common practices among sustainable fashion startups in India include:

  • Using organic and natural fibers like organic cotton, linen, and bamboo.
  • Incorporating traditional handloom techniques to support local artisans.
  • Upcycling textile waste into new products to minimize landfill waste.
  • Emphasizing transparency and fair trade practices in their supply chains.
  • Avoiding harmful chemicals and promoting eco-friendly dyes and finishes.

5. How can consumers support sustainable fashion startups in India? Consumers can support sustainable fashion startups in India by:

  • Choosing to buy from brands that prioritize sustainability and ethical practices.
  • Educating themselves about the environmental and social impacts of fashion consumption.
  • Opting for quality over quantity, and investing in durable, timeless pieces.
  • Participating in clothing swap events or buying second-hand to extend the lifecycle of clothing.
  • Advocating for policies and practices that promote sustainability within the fashion industry.

6. Are sustainable fashion products more expensive? Sustainable fashion products can sometimes be more expensive due to higher production costs associated with eco-friendly materials and ethical labor practices. However, the long-term benefits of durability and environmental impact reduction often justify the initial investment.

7. How do sustainable fashion startups ensure ethical practices? Sustainable fashion startups ensure ethical practices by:

  • Conducting regular audits of their supply chains to ensure compliance with labor laws and fair wages.
  • Partnering with certified suppliers and manufacturers who adhere to ethical standards.
  • Maintaining transparency by sharing information about their production processes and sourcing.
  • Engaging in collaborations and partnerships with local communities to promote economic empowerment and social responsibility.

These 10 sustainable fashion startups in India are at the forefront of transforming the fashion industry towards a more sustainable future. From organic fabrics to upcycled materials and ethical production practices, each brand exemplifies innovation and commitment to environmental stewardship. As consumer awareness continues to grow, these startups are poised to lead by example, inspiring others to embrace sustainable fashion choices.

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